Twice a year — specifically in September and February — there’s something in the air besides the change in seasons. At the end of each August and January, as Fashion Week approaches, a heightened sense of entitlement moves throughout the City, as lost models scramble from casting to casting.
For those working in the fashion industry, and especially in public relations, one’s entire career centers around knowing every masthead, online editor, “It” girl of the moment, up-and-coming celebrity…the list goes on and on. This is PR 101 for every intern currently looking to break into the industry: knowing the “Who’s Who” of the industry.
This past Fashion Week, between assisting People’s Revolution with producing their designers shows, the madness of announcing our partnership and new digital agency — Socially Acclaimed — and seeing editors and reconnecting with colleagues, I was reminded of some basic Fashion Week rules:
1. If you aren’t on the list, you weren’t invited. When working check-in for an event, I’m not a therapist; I don’t care who you think you know, or think you are. I don’t need to see an email that you mysteriously can’t find, or listen to you name drop people you’ve never actually met.
2. To the aspiring ‘fashion bloggers’ that weren’t actually invited to anything: Please stop trolling around in front of the venues in the futile hope of someone snapping your pic — you’re just making traffic and you’re in my way.
3. If you are going to claim to work for a publication and give me a fake business card, you should actually print it on cardstock instead of just printer paper. Oh, and the correct logo is usually helpful, too, while you’re at it.
4. As a follow-up to item #3, if you are going to name-drop an editor that you are supposedly there to cover for, you should also know what said editor covers.
5. For those that have been given a third row, fourth row, or standing-room assignment, please quit trying to steal front row seats. It’s just rude, and more importantly, you’re only embarrassing yourself when you eventually get kicked out of the seat in front of everyone.
6. If you are a grown man (or woman, for that matter), please don’t stomp your foot at me because you didn’t get a Jeremy Scott bag that is for FRONT ROW ONLY.
Lastly, I’d like to give a special thanks to Uber for the VIP status I’ve been granted for having booked over 100 rides since joining. I’m not sure if I should feel honored, or cry over how much money that is in total. To my future drivers, I promise to leave my VIP Fashion Week ego at home.