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By On This Day in NYC's History


FIRESIDE COMMERCIAL

On August 28, 1922: NYC-based radio station WEAF aired the first paid radio commercial for Queensboro Reality, advertising an apartment complex. The 10-minute spot cost a cool $100, far less expensive than what a similar spot would cost today.

3263592 628x454 On This Day In NYCs History: The First Radio Commercial Aired
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NO MORE SUGAR BABIES ON THE GREAT WHITE WAY

On August 28, 1982: The Broadway musical Sugar Babies closed at the Mark Hellinger Theater after 1,208 performances. The musical starred Brooklyn native Mickey Rooney in his Broadway debut and spawned numerous touring productions.


BEN GAZZARA

On August 28, 1932: Emmy Award-winning actor Ben Gazzara was born in New York City. Gazzara starred on stage, film, and television, gaining special recognition for Jack Garfein’s The Strange One  and for Anatomy of a Murder. He passed in 2012 at age 81, after losing his battle to pancreatic cancer.