New York Natives Newsletter Image
By Jesse Lawrence

I grew up going to the biggest venues in the world in New York City.  In the 80s,  there was no Internet and the ticket market all happened in front of the venue. I got to witness the  hustle as a kid live and in person and I’ve never stopped being obsessed with it. This year has been one of most interesting years ever. It has been a historically expensive year on Broadway.  Most notably, 2016 has been the year of Hamilton, where prices reached as high as $2,000 for the final show to see Lin Manuel Miranda perform.  Since Miranda’s departure– along with much of the other members of the original cast–prices have come back to earth.  The cheapest ticket to see Hamilton before the election is around $300. Even with this big price decline, Hamilton is still the most expensive show on Broadway…by a lot.  For Broadway aficionados looking to experience the great white way for less, this weekend may be the best shot thanks to Broadway Week.

Running from September 5th through Sunday, Broadway week is the best way to get great deals for tickets to great shows for half price.  While TKTS remains a great option for the hardest core ticket shoppers, it’s only available on the day of the performance. Broadway week has availability all weekend for some of the biggest shows on Broadway, many of which rank amongst the most expensive shows that we track. Two for One deals for the weekend remain for The Color Purple, Phantom of the Opera, Kinky Boots as well as a handful of shows that are planning to close in the next several months, like The Humans, Matilda and Jersey Boys.


Screen Shot 2016 09 16 at 10.22.02 AM 628x456 Native Intelligence: Get the Jump on Broadway Week


I’ve been looking to take my family of four to School of Rock since it opened. Using the Broadway Week ‘2 for 1’ offer,  I was able to do that for under $175 for four Orchestra tickets, which comes out to $43 per person. In New York, it can sometimes feel impossible to find anything to do with your kids that’s remotely affordable.  Movies are a decent option, however, at around $20 for a 3D ticket, $43 for great seats to a Broadway show feels like much better value. Unlike TKTS, where deals can feel like a compromise of either location or available shows, this one feels like a win all around.  I’m already looking forward to next year, and have my eyes Cats. Growing up, it was one one of my favorite shows, and I saw it at least three times at the Winter Garden Theater, where I’ll be taking my kids Sunday for School of Rock. Unfortunately this year, I was too late to Broadway week, and ‘2 for 1’ Cats tickets are sold out, as they are for Lion King and Aladdin.  Given how high prices are on the secondary market for those shows, early bird planning is required for those shows. Next year, I’ll be ready well in advance.

Photo by Karsten Staiger