By New York Natives Staff


Businesswoman, Cofounder of the Estée Lauder Companies

Where is she from? Born in Corona, Queens.

What’s she done? Lauder cofounded the Estée Lauder Companies with her husband Joseph Lauder in 1946 and turned her company into a billion-dollar-a-year business, becoming the richest self-made woman in the world.

Why is she an icon? Lauder exuded glamour as the cofounder of her eponymous cosmetics company and used innovative marketing strategies – such as offering free product samples – to create a lasting legacy in the beauty industry.

Quote: ”I love my product. I love to touch the creams, smell them, look at them, carry them with me. A person has to love her harvest if she’s to expect others to love it.”

#MakeupMaven #BusinessGenius


Featured photo courtesy of Wikimedia

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